Merchant Service Leads

I am the owner of a medium sized business in Atlanta, who specializes in cash advances to help American businesses through the ups and downs of the financial turmoil affecting the world at present. With restricted finances, many business owners are feeling the pinch of the reduced retail activity and higher consumer caution.  For my business this meant a dramatic shift in the quality of prospects that my sales team are working with resulting in fewer qualified opportunities flowing through our sales pipeline each day.  To me this means our revenues are at risk and so I must seek remedy which is why I have choosen to work with a company that specializes in Merchant Service Leads.

I spent some time understanding their philosophy and was pleasantly suprised to discover a wealth of knowledge, quality controls and minimum performance standards.  The customized nature of their model meant that the campaign was structured to suit my business requirements and customer profile.

We are now well into our second campaign and it gives me great pleasure to report that our sales pipeline is fuelled with highly qualified opportunities.  My sales team are back to enjoying their work and have a higher conversion ratio.  The cost per lead has also now dramatically reduced and the latest forcast suggests that we have more than regained our lost ground and set to move into higher profit thresholds.  This is directly attributed to the merchant service leads developed out of the lead generation campaign.